The Ultimate Guide To Real Estate Videos

Every real estate agent knows they should be on video. 

The problem is that most never do anything beyond listing walkthroughs, shaky iPhone clips, or an occasional “just sold” post, and that’s not enough anymore. 

Buyers and sellers are scrolling past hundreds of voices every day on social platforms, and the agents who stop the scrolling are the ones who are getting leads.

The truth is, video is doing more now than ever in defining your brand. If you’re not constantly fighting to stay visible in a market where attention decides who wins, you’ll stay invisible and forgotten.

We know that coming up with video ideas is challenging, so in this article, we’re going to share a whole list of videos you can film that will demonstrate high value and capture attention. This is stuff that has worked for us and our real estate clients, so make sure to bookmark this page and come back often.

The Best Videos To Film For Real Estate Agents

Core Real Estate Content

Listing Walkthroughs

A listing video isn’t about documenting walls and square footage, because buyers can already scroll through photos online. Great videos frame the property in a story. When an agent leads the potential buyer through with commentary, it shows how the agent sees details about the property and how they understand the buyer’s perspective. This turns a passive “tour” into an active demonstration of expertise.

Example: Instead of starting in the foyer and saying “Here’s the living room,” the agent could open with: “When you walk into this home, three things stand out: the natural light in this space, the flow between the kitchen and dining area, and how the backyard extends your living space.” That instantly turns your video into something valuable and persuasive.

Neighborhood Walkthroughs

A neighborhood video demonstrates the agent’s hyperlocal knowledge and ability to sell the community along with the home. This positions the agent as someone who understands not just property, but people and their priorities. These kinds of videos are important for people outside the area.

Example: Walking through Logan Square, an agent points out the Sunday farmers market, the popular cafés, and the accessibility of the Blue Line station. The video is less about real estate and more about lifestyle.

Open House Invites

Generic social posts about open houses always get ignored. A personal video invite can feel more direct and human. It also shows sellers that their agent is proactive and creative, and can be used on future listing presentations as part of your marketing services.

Example: A 30-second clip filmed outside the listing: “Hey, it’s Sarah. I’ll be here tomorrow from 12 to 3 showing this beautiful three-bedroom. If you’ve been looking for a move-in-ready home in Oak Park, come by and take a look.” Shared on social and sent directly to the agent’s database, it turns a standard event into an engaging piece of content.

Market Updates

The news cycle overwhelms consumers with too much data and statistics, and most buyers and sellers struggle to make sense of it. A market update video positions the agent as the translator of this noise, builds trust, and shows that you are closely following the market. When clients say “I don’t even know if now is a good time to buy,” a library of market updates proves the agent has been on top of the shifts all along.

Example: Instead of quoting local board stats, an agent could say: “Rates just hit 7%. That sounds scary, but here’s what it means if you’re buying a $500K home. Your payment goes up by $200 compared to last month, and here’s why some of my clients are still moving forward anyway.” Now the agent is not just reporting news, but showing how it applies to different people.

Property Comparison Videos

Buyers have lots of choices in the marketplace. Condo or single-family? City or suburbs? New construction or resale? Comparison videos tap into this and position the agent as someone who understands how buyers think. They help potential clients see the agent not as a salesperson, but as a guide who can simplify decisions.

Example: A video titled “Loft vs. Single-Family in West Loop: Which Works Better for First-Time Buyers?” could walk through affordability, maintenance, lifestyle, and resale value. Each point is illustrated visually, making the decision process feel less abstract.

Authority & Education Content

Buyer And Seller Step-by-Step Guides

Real estate can be overwhelming for first-timers, and even experienced buyers and sellers often forget what happens between major milestones. Step-by-step guides on video make the process clear. In a listing appointment, an agent can say, “I have a whole library of videos explaining the process for my clients, so you’ll never be left guessing what’s next.” That instantly separates them from competitors who rely only on phone calls and handouts.

Example: A studio-filmed video titled “What Happens After Your Offer is Accepted?” could walk through inspections, appraisals, financing, and closing timelines. With graphics appearing on screen, the agent explains each step in plain language.

FAQ Clips

Agents answer the same ten questions thousands of times. Turning them into videos will create reusable assets that save time, give immediate value, and position the agent as the one who has already anticipated client concerns. FAQs make excellent social content because they’re highly shareable and talk about common concerns.

Example: A series of short clips filmed in studio with consistent branding: “How much do I need for closing costs?” “What’s earnest money?” “How long does closing take?”

Process Explainers

There are parts of the transaction that feel complicated and overwhelming to understand: contingencies, appraisals, underwriting, and inspection negotiations. Explainer videos inform clients and prevent surprises and stress during the deal.

Example: Filming with a whiteboard or digital overlay: “What is an inspection contingency and how does it protect you?” The agent visually maps out timelines and options. It turns legal ideas into something a client can actually understand.

Myth-Busting Videos

Every industry has myths, and in real estate, misinformation spreads faster than facts and creates hesitation for buyers and sellers. Busting them on camera earns trust because it positions the agent as both educator and truth-teller. This type of content works especially well on platforms like Instagram or TikTok, where bold statements get attention. An agent saying, “No, you don’t need perfect credit to buy a home” and then backing it up builds credibility and approachability in the same breath.

Example: A series called “Real Estate Myths Debunked” could include: “Do you really need 20% down?” “Does waiving an inspection always mean risk?” “Is renting always cheaper than buying?” Each video is short, engaging, and ends with the agent offering the real insight clients should know about.

Topical “News to Use” Clips

Laws change, new federal housing programs get announced, and incentives roll out. Most agents don’t pay attention, but clients love someone who can say, “Here’s what this means for you.” These videos prove the agent is on top of the industry and makes them the go-to resource for timely advice.

Example: A two-minute video filmed the same week a new tax credit goes live: “Illinois just announced a closing cost grant for first-time buyers. Here’s who qualifies and how it works.” Shared on social, this type of video spreads quickly because it’s fresh, useful, and easy to act on.

Community & Lifestyle Content

Local Business Spotlights

Spotlighting local businesses can prove that the agent is deeply involved in the community. It also creates relationships with business owners, who often become referral partners. Imagine a buyer choosing between two agents. One focuses solely on MLS listings, while the other features a comprehensive video series introducing local restaurants, yoga studios, and coffee shops. One feels like a salesperson. The other feels like a connector.

Example: An agent films a quick interview with the owner of a neighborhood coffee shop. They ask about how long the shop has been in business, what locals love most, and what makes the neighborhood special. The business owner shares the video on their own social channels, giving the agent instant reach to a new audience.

Local Event Coverage

Festivals, markets, parades, and charity runs - these all show the unique character of the neighborhood. Agents who show up with a camera can capture the energy and pride of the area. Sellers notice this kind of content because it shows that the agent does more than just put up a For Sale sign. An agent who is visible at local events is someone who doesn’t just list in the neighborhood, but is active in it.

Example: A two-minute recap of a neighborhood summer festival. The agent films clips of food vendors, kids’ activities, and live music, then closes the video with: “This is what makes Andersonville so special, and why buyers are moving into the area.”

“Why People Move Here” Features

Every neighborhood has something special that defines it. Some attract young families, while others have more downsizers or young professionals. Capturing those motivations in video creates evergreen content that sells lifestyle as much as it sells homes.

Example: “Why People Move to Oak Park” could show playgrounds, strong school ratings, local shops, and the easy commute to downtown. Instead of just talking about boring statistics, the agent can say: “Families love that you can walk to the farmer’s market on Saturdays and still catch the train to the Loop in 20 minutes.”

Neighborhood Drone Tours

Drone footage can give prospective buyers a bird's-eye view of the area, elevating production value and creating a cinematic impression that stands out from the usual handheld clips agents post. Drone videos are some of the most shareable because people are proud of their neighborhoods.

Example: A drone shot flying over Lakeview, capturing the lakefront and skyline views. The agent overlays narration: “This is Lakeview from above. Walkable, vibrant, and one of Chicago’s most sought-after areas.” It becomes not just a video, but a calling card. 

Personal Brand Builders

Day-In-The-Life Clips

These videos humanize the agent and show the effort, care, and consistency behind the scenes. It’s a great way to connect with an audience and shatter the common belief that all agents are the same. Buyers and sellers want to feel that their agent is hardworking and accessible, and not a mysterious salesperson. A well-produced day-in-the-life reel proves that the agent is active, professional, and present in their market.

Example: A short video showing the agent previewing a property in the morning, taking a client call, attending a showing, grabbing coffee at a local shop, and finally reviewing contracts in the evening. Quick cuts, good music, and captions make it easy to watch. Viewers walk away with the thought, “This agent works hard. I want them on my side.”

Opinion Pieces

Agents often stay neutral because they fear turning people off, but sharing informed opinions builds authority and strengthens followers who agree with your view. Strong perspectives show confidence and expertise, making the agent someone worth following. This is especially effective on platforms like LinkedIn or YouTube, where people look for commentary. When everyone else is vague, the agent who explains why a certain neighborhood is overvalued or why sellers should price aggressively in spring stands out.

Example: A studio-filmed video titled “Why I Wouldn’t Buy in X Neighborhood Right Now” where the agent walks through inventory levels, pricing history, and future risks. Another could be “The Biggest Mistake Sellers Make in a Hot Market.” It positions the agent not just as a guide but as someone who tells the truth.

Agent Story Videos

Sharing their personal journey into real estate gives authenticity to their brand, and can help quickly define what makes an agent different and worth hiring. Sellers choosing between agents often pick the one they feel a connection with. A story video lets clients see who the agent is, what drives them, and how they work.

Example: A three-minute video with cinematic shots of the agent walking their neighborhood, sitting with family photos, and talking about their journey into real estate: “I grew up here, bought my first home here, and now I help others find their place here.”

Behind-The-Scenes Content

Clients assume real estate is all showings and contracts, but there’s also all the work that goes on in every deal - staging, content creation, meetings, and training. These videos show the work ethic and attention to detail most agents never talk about. Sellers who see the agent carefully preparing a listing shoot are reassured that their own property will get the same level of care.

Example: A reel capturing the setup of a studio shoot, the agent practicing lines, laughing with the videographer, and reviewing footage. It takes away the polish and makes the final polished video even more impressive. It says, “I invest in my business, and that means I’ll invest in yours.”

Client & Social Proof Content

Client Testimonials

Anyone can claim they’re good, but when clients say it on video, the impact is 10x. Testimonials build credibility because they come from real people sharing real experiences. Most agents collect written reviews that nobody reads. A professional video testimonial becomes evergreen marketing that can live on websites, social media, and listing presentations.

Example: A studio-filmed interview where a couple describes how the agent guided them through a competitive bidding war without overpaying. Cutaway shots show them smiling in their new home. The video ends with a simple line: “We wouldn’t work with anyone else.”

Client Journey Stories

These videos tell the full story of a client’s journey through buying or selling, and show the agent’s process in action. This format works well for social and as a longer feature on YouTube. It also provides ready-made case studies agents can use in listing appointments: “Here’s how I helped another seller in a similar situation.”

Example: A mini-documentary following a seller’s journey: from prepping their home with staging, to showings, to the offer negotiation, and finally closing. The client narrates their emotions at each step, while the agent appears guiding them along the way. This turns a simple success into a relatable story.

Before-And-After Seller Stories

Sellers want to know how their home will stand out when listed, so before-and-after content handles this objection. It shows the transformation of staging, repairs, and marketing strategy in a way that makes sellers think, “I want that for my house.” These videos can live on social feeds, websites, and even become part of the agent’s pitch deck.

Example: A split-screen video is effective here. On the left, the home before decluttering and staging. On the right, the finished product. The agent narrates how those changes helped the home sell above asking in less than a week. It’s social proof plus a demonstration of expertise all in one.

Handing Over Keys Moments

Few things are more emotional than the moment a buyer receives their keys. Capturing this moment on video creates powerful content that doubles as both a captured memory for the client and a marketing asset for the agent. These videos perform well on social media because they’re heartfelt and celebratory. They show success without the agent having to say a word.

Example: A short, emotional clip of a young family unlocking the door to their first home, laughing and hugging as the agent congratulates them. Even staged reenactments work if handled naturally. The message is simple: “This is what it feels like to work with me.”

Group Testimonials / Roundtables

Individual testimonials are strong, but group conversations are even more powerful. They drive home the idea that the agent consistently delivers across different types of clients. This type of video works especially well for teams, but solo agents can also do it by bringing together a few past clients to talk about their unique experiences.

Example: A roundtable filmed in-studio with three different clients: a first-time buyer, a downsizer, and an investor. Each shares what stood out most about working with the agent. The mix of perspectives shows versatility and reliability, and this kind of video gives undeniable social proof.

Growth & Engagement Content

Collaboration Interviews

Every deal involves lenders, inspectors, stagers, lawyers, or contractors. Agents can film interviews with these professionals and position themselves as the center of expertise. This adds credibility and strengthens referral networks at the same time. It’s also a way to cross-promote: the mortgage broker or stager will likely share the video with their own audience.

Example: A studio-filmed interview with a local mortgage broker titled “3 Mistakes First-Time Buyers Make When Choosing A Loan.” The broker provides value, the agent adds insights, and the end result is that both people look like trusted experts working together.

Mini-Podcast Episodes

Podcasts have exploded in popularity because they allow deeper conversations. Mini-podcast episodes (10 to 15 minutes max) give agents a platform to share insights without having to do a full-scale podcast. With video included, these episodes can be posted to YouTube, social media, and embedded on websites.

Example: An agent records a 12-minute studio podcast titled “What Rising Interest Rates Actually Mean For Buyers In Chicago.” Clips from the episode can be cut into multiple short reels.

Top 5 Lists

People love lists because they’re easy to follow and feel like insider knowledge. For agents, they’re a way to package insights in a format that gets clicks and shares. Lists can apply to almost anything in real estate, and can be evergreen or seasonal, giving agents flexibility to stay relevant.

Example: “Top 5 Things Buyers Look for In Lincoln Park Condos.” Each point is explained in quick, engaging language with visuals like granite countertops, walkable locations, or outdoor space.

Community Q&A Sessions

Audiences don’t just want to hear agents talk, they want interaction. Hosting Q&A sessions, either live or pre-recorded, gives clients a chance to get their own questions answered. This builds authority in real time. Agents who regularly engage in Q&As show confidence. They’re not just reciting prepared lines - they’re actually responding on the spot.

Example: A live-streamed session titled “Ask Me Anything: Buying In Chicago In 2025.” The agent answers questions about down payments, timing the market, and handling multiple offers. Clips from the session can then be repurposed into evergreen FAQ videos.

Evergreen Anchor Content

Masterclass Videos

A masterclass video allows an agent to dig into a single subject for 15–20 minutes, showing deep expertise in a specific topic. It elevates an agent’s authority because very few agents are doing this kind of structured long-form content. A well-made masterclass also creates a versatile asset: it can be chopped into shorter clips, transcribed into a blog, or even turned into a downloadable guide.

Example: A professional studio-recorded video titled “Everything You Need To Know About Buying New Construction In Chicago.” The agent walks through the timeline, builder reputations, financing challenges, and resale considerations. Graphics appear onscreen to break down complex points. Viewers who watch this feel they’ve just received a mini-seminar.

Seasonal Guides

Real estate is seasonal, and clients often need specific advice tied to timing. Seasonal content works year after year. A “winter buying guide” can be slightly refreshed each season but repurposed repeatedly.

Example: A video titled “What You Need To Know If You’re Buying In Winter 2025.” The agent explains how snow impacts inspections, why winter listings can be less competitive, and what buyers should look for in heating systems. It feels timely, but it’s also evergreen because it can be reused every winter.

Annual Market Outlooks

Buyers and sellers want to know where things are headed, and an annual outlook positions the agent as someone who studies patterns and makes educated predictions. This sets them apart from agents who only talk about what happened yesterday. These videos can be a centerpiece each January, generating buzz and setting the agent up as the voice of authority for the year.

Example: “Chicago Housing Market Outlook 2025: What Buyers And Sellers Need To Know.” The agent breaks down projected interest rates, supply trends, and key neighborhoods to watch. Charts, maps, and simple visual aids back up the analysis. This is the type of video prospects bookmark and share.

Resource Videos

Resource videos serve as evergreen answers to the most common questions buyers and sellers ask. Unlike quick trend-based content, resource videos become digital assets that generate organic search traffic and referrals over time. They’re a way for agents to plant seeds that keep sprouting.

Example: “How to Choose The Right Lender” or “How To Prep Your Home For Photos.” These are filmed in-studio with visuals or simple graphics. An agent with a library of resource videos effectively creates their own mini-university of real estate knowledge.

Creative / Outside-The-Box Content

Story-Driven Mini-Films

Mini-films tell stories that feel cinematic and emotionally engaging. They turn a client journey into something viewers feel, not just watch. This creates a bond with the agent as a storyteller, not just a salesperson. Very few agents invest in this type of production, which makes it instantly stand out. It also has a long shelf life. A good story can be repurposed endlessly for branding, social media, and listing presentations.

Example: A 3-minute short film showing a family’s relocation story. The agent narrates the anxiety of moving, the excitement of finding the right neighborhood, and the moment the kids see their new backyard. It’s produced with cinematic shots, music, and pacing that feels more like a documentary than a sales video.

Humor / Relatable Skits

Humor breaks through in a way that polished professionalism often can’t, and when incorporated into videos, creates some of the best-performing posts on social media. Skits show personality and relatability, making agents feel approachable instead of intimidating. They also play perfectly into social media’s trend-driven culture. When done well, it earns massive engagement because it gets shared widely.

Example: A skit called “Types Of Buyers You Meet In Chicago.” One moment, the agent is acting out the cautious buyer who brings a tape measure to every showing, and in the next clip, they’re portraying the buyer who decides in two minutes. Viewers love this kind of content.

Green Screen Explainers

Green screen videos let agents overlay charts, MLS stats, or maps behind them, turning explanations into something visual and digestible. This style keeps viewers watching because they can see what’s being explained in real time. These videos work great for market updates, myth-busting, or step-by-step guides.

Example: A video titled “Why Inventory Is Dropping This Spring.” The agent stands in front of a green screen with charts and maps popping up behind them. As they speak, the visuals reinforce the point.

Interactive Challenges Or Series

Instead of passively talking to the camera, agents can involve their audience in interactive content. Challenges or recurring series get viewers to participate, creating stronger engagement. This works well when an agent wants to build community and encourage return viewers.

Example: A series called “Guess That List Price.” The agent shows a quick video tour of a home (no address given), then invites viewers to guess the list price in the comments. At the end of the day, they reveal the answer in a follow-up clip. It’s playful, educational, and keeps people coming back.

Wrapping It Up

The truth is, a lot of these video ideas can be filmed on a phone. Agents can put their phone on a tripod, hit record, and post something quickly on social media. 

But when you compare those kinds of clips to professional, well-planned studio productions, the difference is undeniable, and viewers can tell when a brand is taking itself seriously.

That’s where Content Club Chicago comes in. Our job isn’t just to put you in front of a camera. We make sure the content you walk away with actually works for your business. We handle the heavy lifting that stops you from creating videos: planning, ideation, scripting support, setup, filming, editing, and repurposing. You don’t need to show up with a perfect plan. You just need to show up.

And even when it comes to the on-camera part, the piece most agents hate, we’ll coach you through delivery, help you sound like yourself instead of a script, and capture the best version of you. That means the final product feels authentic to you.

If you’re ready to make your real estate brand really stand out, book a consultation with Content Club Chicago today.